DEEP PURPLE Contracts PAID INC. Celebrity Services

July 20, 2007

The legendary hard rock band DEEP PURPLE has selected Paid Inc. celebrity services to coordinate VIP experience ticket packages for its live performances, redesign its web site, develop and direct its official fan community and manage both mobile and online merchandising, marketing and fulfillment.

DEEP PURPLE stated, "Everything we do is about the music! DEEP PURPLE has always forged its own path musically and has always had a heart for its fans. We want to deliver the ultimate experience to fans who love our music. We're looking to Paid celebrity services to launch an official fan community web site to increase the value of our online presence and offer more to our fans through web-based interaction."

Paid and DEEP PURPLE expect to jointly launch VIP ticket package sales this summer for a series of DEEP PURPLE European concerts scheduled for fall 2007. An all-new DEEP PURPLE web site, complete with a fan club and a line of new merchandise, is expected be live very soon.

"Never one to follow trends, DEEP PURPLE continues to weave its pulsating, rapturous spell to attract new generations of rock fans wherever they go," said Keith Garde, Paid Inc. president of celebrity services. "Paid celebrity services is proud to offer its international VIP ticketing and on-site fan experience capabilities to DEEP PURPLE for their concerts throughout the world. We're looking forward to breaking new ground with them in building their brand with cutting edge web site content, mobile marketing and promotion, merchandise and ticket packages to their fans."

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